The Contract Brand
Contract: Enlighten. Inform. Inspire.
Contract abides by a controlled and BPA Audited Audience of:
- 30,000 readers (with a 3x pass-along rate)
- 46% Interior Designers
- 30% Architects
- 18% NeoCon attendees and 100% of IIDA’s Professional Membership
- 6% Facility Managers/Planners, Real Estate Managers and others allied to this field.
- Click here for Audit Statement
Highly Influential Decision Makers
- 20% of the Contract audience designs/specifies projects values at $20M+ on an annual basis.
- 58% of the audience specifies $1M+ in product annually
- 25% of the Contract audience specifies projects 1M square feet in size annually.
- The average readers firm works on 29 commercial projects per year
Contract readers work in all fields of commercial design:
- 70% Corporate
- 52% Hospitality
- 41% Retail
- 39% Healthcare
- 42% Education
- 30% Government
Contract readers have vast product needs, recommending, specifiying and purchasing in all major product categories:
- 84% Lighting
- 83% Carpet/Flooring
- 79% Paint
- 76% Seating
- 75% Fabrics/Textiles
- 75% Surfacing Materials
- 73% Wallcoverings
- 72% Ceilings/Wall Systems
- 72% Tables
- 69% Systems Furniture
- 68% Window Treatments