The Contract Brand

Contract: Enlighten. Inform. Inspire.

Contract abides by a controlled and BPA Audited Audience of:

  • 30,000 readers (with a 3x pass-along rate)
  • 46% Interior Designers
  • 30% Architects
  • 18% NeoCon attendees and 100% of IIDA’s Professional Membership
  • 6% Facility Managers/Planners, Real Estate Managers and others allied to this field.
  • Click here for Audit Statement

Highly Influential Decision Makers

  • 20% of the Contract audience designs/specifies projects values at $20M+ on an annual basis.
  • 58% of the audience specifies $1M+ in product annually
  • 25% of the Contract audience specifies projects 1M square feet in size annually.
  • The average readers firm works on 29 commercial projects per year

Contract readers work in all fields of commercial design:

  • 70% Corporate
  • 52% Hospitality
  • 41% Retail
  • 39% Healthcare
  • 42% Education
  • 30% Government

Contract readers have vast product needs, recommending, specifiying and purchasing in all major product categories:

  • 84% Lighting
  • 83% Carpet/Flooring
  • 79% Paint
  • 76% Seating
  • 75% Fabrics/Textiles
  • 75% Surfacing Materials
  • 73% Wallcoverings
  • 72% Ceilings/Wall Systems
  • 72% Tables
  • 69% Systems Furniture
  • 68% Window Treatments