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Ad Submissions
Submit PDF/X-1a:2001 advertising materials through our ad portal at www.nielsenadservices.com
- Enter user name: NBM_CON for Contract
- Enter password: NBMuser01 (case sensitive)
- Complete the job ticket and attach your PDF/X1-a:2001 file(s) and hit the Send button.
- Please allow for file(s) to complete processing.
- Provide a SWOP proof along with the insertion order and ship to production contact.
- File naming: Publication abbreviation, issue date and ad name.
- Example: CON_1109_NielsenadServices.pdf
- Do not exceed 50 characters in the naming convention.
- When sending a revised file, include _REV at the end of the file name and contact the production manager to alert of the revised submission.
- Example: CON_1109_NielsenadServices_REV.pdf
Files may also be provided via CD or DVD in Macintosh format: Enclose a copy of the insertion order and label the media with the following: Magazine name, issue date, advertiser, agency name, contact name and phone and file name/number. We do not return CDs. |
Ad materials are to be supplied as digital files in the preferred PDF/X-1a:2001 format.
To match the color expectations of our advertisers, Nielsen Business Media requires the PDF/X-1a:2001 file format and a SWOP proof
for each ad submitted. Advertiser/agency accepts full responsibility for reproduction variations between the digital file and the printed
image for ads submitted in non-preferred formats. Non-adherence to the preferred format may necessitate production fees. Nielsen
Business Media is not responsible for making corrections to supplied files.
Customer-supplied digital files and SWOP proofs will be retained for up to three months following publication date and then destroyed
unless otherwise requested in writing. |
Adherence to the following guidelines in application file preparation will aid in successful file conversion:
- Create ad layouts in a professional desktop publishing program such as Adobe InDesign® or QuarkXPressTM.
- Create one PDF/X-1a file per ad or ad page; spread ads may be submitted as a single file.
- Orientation: Set native application files in portrait mode at 100% with no rotations.
- Color: Define all colors as CMYK process. Unintended spot color and or Pantone colors must be converted to CMYK process.
RGB, LAB and ICC based colors are not allowed. Black & white images should be saved as single channel black only before
placing them into the page. Nested grayscale or nested single channel black may become 4/C when printed. Delete any
unused colors.
- Images: Must be high resolution SWOP-compliant with a resolution of 300dpi for CMYK and 1200dpi for black & white images.
OPI selections should be turned off. Do not nest EPS files within other EPS files. Save images in TIFF or EPS format, with no
embedded color management profiles.
- Total area density for color images should not exceed SWOP standard of 300%.
- All ads must be created to bleed specification with crops (printer marks) set at trim dimensions and placed outside the bleed
area. Bleed must extend 1/8" beyond trim. Keep live matter a minimum of 3/8" from trim edge.
- Type: Fonts must be embedded. Use Postscript Type 1, Open Type or TrueType fonts only. Text containing thin lines, serifs or
small lettering should be restricted to one color.
- Layers within the document file must be flattened. Opacity — all objects, artwork or effects in the document should be set at a
maximum of 99 percent before flattening layers.
- Generation of acceptable PDF/X-1a:2001 files is done by the output of a Postscript file (.ps) which is then distilled through
Adobe Acrobat Distiller using the PDF/X-1a setting to avoid font, transparency and layering issues. It is recommended that the
PDF file be certified PDF/X-1a:2001 using a PDF preflight utility like Adobe Acrobat Professional (version 6 or higher) or
Enfocus PitStop.
- Direct export option out of Adobe InDesign® CS3 or later and/or QuarkXPressTM 7.0 or later can be utilized as long as the
PDF/X-1a:2001 setting is used.
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A SWOP certified proof is required for all color ads. Proofs must be representative of the supplied file at actual size and display a
printer's color control bar. Alternative proofing formats will be used for content only. Visit www.swop.org for a complete list of
current certified proofing options. When calling for spot color (Pantone) usage on press, clearly indicate such on the supplied
proof. |
| E-mailed ad submissions are NOT acceptable. For more information regarding these specifications or shipping address, contact Production Manager, Barbara Lau 646.654.7308 / barbara.lau@nielsen.com |
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